What is social media?
Social media refers to websites and applications such as Facebook, Twitter, and Instagram where users create profiles “to create and share content or to participate in social networking.”
Why do I need it?
Simply put, your potential customers are on social media. They engage with brands on their favorite platforms, discovering new businesses and coming across the very products and services they need. If your business is not on those channels, you’re losing out on a major opportunity to engage with your audience on a level that builds brand awareness and increases revenue.
What are my options?
One option is to get your name on as many social media channels as possible. However, experienced social media marketers know that the best way to build up your social media presence is to identify the most pertinent platforms for your audience and industry. Creating a profile on every single social media platform will only wear your brand thin, while strengthening your presence on 2-3 relevant social sites will be more effective to find and retain customers.