7 Content Creation Tools You Didn’t Know You Needed

When it comes to content marketing, there really are no shortcuts. The reason why is simple. If you want your content marketing to be successful, then you need to create good, quality content and a lot of it. However, as many of you probably know, content creation is not easy. It takes a lot of work but there are several content creation tools out there to make your content creation simpler and easier.

While these content creation tools will make creating content easier, you will still have to put in the effort. These tools will put you on the right path but they won’t write your content for you. With no further ado, here are 7 content creation tools that will help you create better content.

Site:Search

This is a handy little Google hack to use, especially when you want to link to an old article on your own site. Using the formula “site:samplewebsite.com {search query}”, you can search a website for everything related to a specific topic. For example, site:local360media.com print marketing will bring up anything related to print marketing on our entire website. This hack is a great resource to use when you are researching a topic for an article.

Grammarly

Grammarly is a fantastic content creation tool to use for content editing. Once you have written your article and proofread it, plug it into Grammarly. This software will triple-check for spelling, grammar, and even plagarism errors that others may not catch.

Word2CleanHTML

If you like typing out your blog posts in Word or another document-based writing system then this software will be a huge timesaver for you. Have you noticed that when you copy and paste from Word into your Content Management System, a lot of weird formatting issues show up? Well, that’s where Word2CleanHTML comes in. Basically all you do is copy and paste your draft into this program and voila! Your article is ready to publish without any formatting issues.

Evernote

Evernote is arguably the most versatile tool on this list because it can help at every step of the writing process. Evernote brands itself as the note taking space for your life’s work but it is much more than that. Not only can you write notes, you can also save research articles, create to-do lists, and write articles. Now that’s just a few of Evernote’s features. Another great thing about this program is that the software will sync between desktop and mobile as long as there is an Internet connection. Evernote is a great tool because you can access your writing and research from virtually anywhere.

Hemingway App

The Hemingway App is another fantastic tool for editing your content. Named after the great writer, Ernest Hemingway, this web app solely focuses on improving your writing. Some of you may be asking, “Isn’t that what Grammarly is for?” Yes, yes it is but the Hemingway app goes a step further than Grammarly. Not only does it check your writing for spelling and grammatical errors but it also measures the readability of your writing. It will identify hard to read sentences and passages with passive voice. How great is that?

Headline Analyzer

Did you know that only 62% of people who see your article read more than the headline? Headlines are critical to the success of an article, especially when it might be the only thing that gets read. That is why one of our favorite content creation tools is the headline analyzer by coschedule.com. The headline analyzer scores your headlines by looking at various factors including: word count, word types, ability to drive social shares and SEO value, to name a few. After looking at all these variables, it then gives you a grade. While these scores are a good guide, they should not be the end all be all advice that drives your headline decision.

Canva

We’ve mentioned Canva before as a tool to use for social media marketing but it deserves to be mentioned again. Canva is great because it allows non-designers to create simple visuals for their content. Hiring a designer can be expensive and usually is not an option for small businesses. Bring in Canva, where most of their items are free, and you have a great, inexpensive option for creating stunning content marketing visuals.

Content marketing is an effective way to reach your customers but does take some effort. Start using these 7 content creation tools today and minimize the time that it takes you to create high quality content. If you are overwhelmed by your content needs, contact us today and we would be happy to help you fill them.