Pros and Cons of Outsourcing Your SEO
The constant evolution of the online search engine has created a very real demand for effective local seo services in recent years. Small businesses and large corporations alike realize the majority of their customers are using the web to search for products and services, and they know when they don’t show up in the search results they’re automatically losing potential customers every day.
Many companies are taking the initiative to hire an seo firm to earn more organic traffic, generate sales leads and make additional revenue. Though hiring a team of seo professionals to manage your company’s website and online marketing seems like a wise idea, is it really the smartest decision for your business? In this post we will cover the pros and cons of in-house seo compared to outsourced seo, and hopefully help you determine which option is best for your business.
The Pros of Hiring an SEO Firm
Experienced Team of SEO Consultants-There is no replacement for a team of professionals who dedicate all of their work life to one specific area. Instead of instructing a few of your inexperienced employees to try their hand at seo, you can hire a team that only concentrates on improving search engine rankings and organic website traffic. Most seo professionals are expert at keeping up with all the latest trends in the industry and the work they do will allow your company to remain a frontrunner in your industry.
SEO Firms Understand Multiple Industries-Seo professionals are familiar with countless industries, because they handle accounts for a number of businesses with different needs. If they’ve worked in your industry before, it will make it easier for them to improve your seo at a quicker pace than usual.
You Save Money-Business owners often think hiring a firm is more expensive, but it actually isn’t in most cases. Even if you pay your seo company $2,000 per month, think how much it would cost to hire a team of only two professionals! Most seo companies pay their consultants between $45-$100,000 per year depending on their skill set. After hearing that, doesn’t $24,000 a year sound awful nice? In addition, you and your team don’t need to waste any time on the seo and you get access to expensive tools and reports without paying a premium.
Narrow Focus, More Results-Though seo firms are capable of handling various online marketing tactics, typically seo is the main focus. Your business might take a broader approach on its own, but hiring an seo firm allows for a more narrow focus, which ultimately returns greater results.
The Pros of Doing Your SEO In-House
Your Employees Know Your Business-When you hire an seo firm, sometimes you need to spend time bringing the team up to speed on the nuances of your business. When you delegate the seo to your own employees you’ll never have that problem. Your employees already have a firm understanding of your business, so ranking for keywords and creating content will be much easier.
You Have Full Control With In-House SEO-Working with an seo firm can sometimes be difficult, because seo consultants don’t work in the same office as you. The benefit of in-house seo is the close proximity of your employees, so anything you need is never too far out of reach. Working in the same office as your seo professionals also creates an opportunity for face-to-face meetings and feedback on the progress and goals of the campaign.
Focus on One Industry-SEO companies handle multiple clients in multiple industries, but your in-house seo team only needs to worry about your company’s industry. Without the hassle of juggling other clients and projects your team will be focused on meeting your goals and objectives.
Conclusion
Every business owner needs to decide if they want to hire an seo marketing firm or handle their seo tasks in-house. There is no right or wrong way to do it, but make sure you make the right hiring decisions whichever path you choose. Conduct a thorough interview of potential employees or consulting firms and make sure their vision and experience aligns with your long-term goals.
If you’d like help with local seo services, contact Local 360 Media today at 877-286-5346! We’d love to help you improve your visibility in organic search!
