5 Social Media Tips You Wish You’d Learned Sooner

Dec 29, 2014 | Social Media Marketing

Social media is always changing, which makes it somewhat difficult for anyone to keep up with new features, new platforms, and new insider tips.

Whether you use social media to interact with your friends during a lunch break or you run the social media account for a Fortune 500 company, it seems there always comes a point when you realize you’ve missed out on a few awesome social media tips the rest of the world learned months earlier.

If you’re still struggling to keep up with the newest updates from all the major social platforms, this post might be helpful to you. Enjoy our countdown of the 5 social media tips you wish you’d known sooner. We don’t want you to be on the outside looking in any longer.

#1: Go Anonymous AND See Who Views You on LinkedIn

Some LinkedIn users aren’t even aware they can view another user’s profile in anonymous mode, let alone still see who views their own profile. This nifty little trick doesn’t work when using the desktop version of LinkedIn, so if you want to try it out you need to download their free mobile app. Most of our employees actually prefer using the mobile app anyway, because it’s a cleaner format and like most other mobile apps, it’s significantly more convenient.

The Tip: To see who’s viewed your profile on LinkedIn while still remaining anonymous, all you need to do is add the “who’s viewed your profile” shortcut via the app. Once you add the shortcut you’ll be able to browse as you please while maintaining complete anonymity, and see who checks you out as an added bonus.

#2: Find Out Who Follows Who on Twitter

Have you ever followed a host of influencers and wondered: “I wonder who else they follow, if they follow each other, and if there’s any easy way to do it?”

Well, the good news is there is a really simple way to tell who does or doesn’t follow one another on Twitter. The bad news: You missed out on the cool tip a long time ago.

There are actually several different platforms that will allow you to analyze Twitter users. Two of the more popular sites are Followerwonk by Moz, and doesfollow.com.

They are both extremely simple to use and won’t take up too much of your time. On doesfollow.com, all you need to do is type in one username under “Does” and one username under “Follow” to break the equation. Followerwonk is a full fledged software program, and as such provides more analytical data, which can be useful or overwhelming depending on the mood you’re in. Whichever method you choose, it’s sure to make your Twitter life quite a bit easier.

#3: Determine the Best Time to Post on Instagram

Have you ever wondered when the ideal time is for you to post on Instagram? If you had known about Icono Square (formerly Statigram), it would have been much easier.

Plain and simple, Icono Square analyzes your history on Instagram and provides feedback on the time to post for optimal visibility. All you need to do is use Icono Square religiously and you’ll know exactly when to post, as well as the average number of posts and comments you receive for each post.

Who ever thought Instagram could be so easy?

#4: Tweet Images and Increase Your Retweets by 150%

We probably don’t need to remind you of the popular yet cliché phrase: “A picture is worth a thousand words”, but we’ll do it any way.

Buffer conducted a thorough test on tweets with images and tweets without images a few years ago, and the results were quite stunning.

The results of their study showed that tweets with images received 18% more clicks than those without, tweets with images received 89% more favorites than those without, and lastly, tweets with images received 150% more retweets. The moral of the story: Your followers and potential customers are more engaged by a visual display than 140 characters of text. If you want to ensure your audience continues to visit your site and shares your content and promotions, images are an absolute necessity.

#5: Social Share on Many Sites in one Click With Buffer

Because it takes time and effort to create a social media post, many marketers and business professionals use a similar or identical post for all the platforms their company has a presence on. Anyone who has scheduled posts the manual way for social media knows it takes FOREVER. If you didn’t know already, there is a much more efficient way to reach all of your social audiences, all at once. Meet the Buffer App.

The Buffer App “Groups” feature provides every social media campaign manager with a quick and easy way to share a social post on a variety of platforms. All you need to do is create a collection of grouped profiles, and then click once to share a post with the group you’ve compiled. It’s really that simple. If you didn’t know, now you know.

Conclusion

Every marketer and business professional needs to stay on the forefront of social media technology or else the success of their business will dwindle over time. If you want to recover what you’ve lost in the last few years you need to download the LinkedIn mobile app, check out doesfollow.com or Followerwonk, signup for Icono Square, publish images with all of your tweets, and download Buffer App so you can take advantage of the “groups” feature. Happy social media marketing!

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