{Infographic} – Email Delivery vs Deliverability: A Travel Analogy

With all the new marketing toys and software available, email marketings is still a highly effective way to reach customers. In fact, it is one of the most effective forms of marketing out there. It is 40 times better at gaining new customers than Facebook or Twitter and email conversion rates are three times higher than social media conversion rates.

With such a high potential for success, many businesses put a lot of time towards developing the perfecting email. They debate on the perfect color, the perfect font and where the call to action should be. After all the work and time required to craft an email, what if the email doesn’t even make it to the inbox? If that’s the case, you either have a case of email delivery problems or email deliverability problems.

What’s the difference between email delivery and email deliverability? Problems with either one will prevent your email from getting to the right place. Check out the infographic below to learn how to differentiate between the two. We’ll also show you some steps you can take to fix these problems.