How to Build a Substantial Business Email List

Sep 5, 2019 | Email marketing

Now, you may have heard that email marketing might be dying. It’s not. Using email is a practice that is very much alive and kicking. In fact, the median return on investment (ROI) for email is a whopping 122%! So, if you aren’t investing in email as part of your marketing strategy, it is way past the time to start.

First things first, before you start composing your business emails, you need to know who wants to receive them.This is where your email list comes in. If you are a small business owner, then your email list is your bread and butter. It’s crucial that you spend time building a substantial business email list if you want your emails to help you be successful.

If you don’t have an email list yet, then use the following tips to get started. If you already have a list, that’s great! You can still use these tips to gain more subscribers. Check them out below.

Improve Blog CTAs

Honestly, if you don’t already have a blog, you need one now. If you do have a blog, you need great content. Great content is absolutely critical if you want to gain email subscribers from your blog.It’s that simple. Once you have both of these, then you can start getting subscribers from your website.

Your blog and your website are immensely valuable when building your email list. After all, those who are most interested in what you have to offer are probably already visiting your website. That’s prettystraightforward. Hopefully those who are visiting love your content and can’t wait to see more from you.

Take advantage of this and build a substantial sized email list from your blog. Focus on your Calls to Action (CTAs). You know what these are and you probably already have some. They usually say something similar to: “Buy Now,” “Sign Up Here,” or “Contact Us Today.”

You want these to stand out so make sure the CTAs on your site are different. Here are a few ways you can do that.


One of, if not the most, important factors to consider is where you should place your CTA. Does your CTA perform better at the top, bottom, or side of your articles? Should you add a CTA to each page of your website? Where will your CTA get clicked on the most? Find the best location and put it there.


This last March, over 4.4 million blog posts were published every day. You can bet that most of them had a CTA on there somewhere and it probably said something generic like the ones listed above. So, if you want your CTAs to demand attention, then you need to mix it up.

Get creative. Use humor. Try something different. Make them your own.


No one is going to subscribe to your business email list if they don’t get anything out of it. You have to make it very clear how beneficial being on your email list is. HubSpot recommends using words like, “‘Download,’‘Featured,’‘Exclusive,’ [and]‘Access,’” to really emphasize the value of your product. Show your readers and visitors that signing up for your emails will absolutely be worth it.

When it comes to your CTAs on your blog, you need to be positive they will stand out and encourage email sign-ups. And the only way to find the best results will be through A/B Testing. Test, test, test, and find the most effective CTAs to get your business email list up and running.

Use Social Media

Have you set up a profile on social media yet? You should. Whether it’s Facebook, Instagram, Twitter, LinkedIn, Snapchat, or another platform, having a social media presence benefits your business in many ways. This includes an opportunity to build your email list.

If you have a good audience base on social media, then you have a following that likes you/your business. These people may not receive your emails though. Giving them an opportunity to subscribe by posting a link doesn’t mean they will sign up, but then again, they might. After all, 3.2 billion people use social media daily. Why not take the chance?

Share by Email

What better place to encourage email sign-ups than through your emails? That seems too easy right?

In fact,you’re probably asking, “But how would I get people to sign up for my emails if they don’t already receive my emails?”

Don’t worry, you can; and here are some easy ways to do so.

Email Signature

You send out emails every day to clients, customers, and/or other businesses, right? Simply include a subscribe link in your email signature. If they are interested in being on your list, they will click on the link. It’s a pretty simple and timesaving way to find more subscribers.

Ask to Share

If you already have a business email list, then use it. Your subscribers probably have friends/family who would be interested in what you send out. Ask them to forward your emails and a sign-up link to anyone who may be interested.

It’s Up to You

Stop stressing about creating a great email list. Improve your blog CTAs, use social media, and start sharing by email. Your list will grow with loyal subscribers and you’ll build the substantial business email list you need to survive and thrive.

What are your favorite strategies to find subscribers for your emails?

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