Email marketing. We all know what it is and are used to receiving a lot of them in our own personal mailboxes. There is a reason we receive several emails though because according to Forbes, email marketing is the most effective form of marketing out there.
That should not come as a surprise because most of the time, customers supplied their own email addresses. In other words, they signed up for your emails meaning that they wanted to receive them. In addition, a good email will provide an effective call-to-action to spur even greater conversion.
However, email marketing is not effective because of itself. It takes a lot of work to write great marketing emails. If your emails are missing several key components, it won’t matter how many you send out; they will never get opened.
Follow the steps outlined in the infographic below to start crafting better marketing emails for your company.