Sending emails is still one of the most effective forms of marketing. In fact, outreach emails are 6 times more likely to get a click through than a tweet. According to Mckinsey, email is also 40 times more effective at gaining new customers than social media. Needless to say, sending emails is a very effective business practice.
However, outreach emails have to be done right, just like everything else. You can’t slap an email together quickly, send it out and garner a ton of engagement. It takes time to craft an effective email and mistakes are common.
Don’t worry though because most outreach email mistakes are easy to fix, once you know what they are. These 7 mistakes are some of the most common ones that we see. Take some time to look through your emails and see where you can improve.
What other email mistakes do you commonly see?