For many consumers, online reviews are their deciding factor when choosing to do business with your company. For an overwhelming 91% of 18-34-year-olds, they trust such reviews to the same degree as a personal recommendation from a friend. More than half of consumers who see your positive reviews will go on to visit your website, 13% even choosing to contact you right away.
In a nutshell, reviews do matter to your business. But tracking those reviews and responding to them may matter just as equally.
Setting Up Profiles on Multiple Review Sites
Facebook, Google, Yelp—you name it! Customers search for businesses and their reviews on a number of websites. Creating profiles on several of these sites can open the doors for more reviews to come rolling in. But then you’re faced with the trouble of managing all those reviews, or keeping track of the new ones that come in and responding to them in a timely manner.
Such review responses can help prove to passing consumers that your brand is active online and respectful to its customers. It’s also a chance to thank loyal customers for their business and support, as well as mitigate damage from a poor review.
Rather than hopping between Facebook and Google, then jumping over and logging into Yelp to check for new reviews and write responses, we have some solutions to make your life a little easier. We know you have a lot on your plate as a business owner. Time is precious to you, and any time-saving solution can be a big help for companies large and small.
Basic Reputation Monitoring
A good beginning solution is reputation monitoring. Such a tool or software will alert you when a review is received on any of your connected review platforms. Get instant notifications right in your inbox instead of needing to check each site daily. Even by doing that you may miss a new review left after you’ve moved on to another task. But with reputation monitoring, no reviews fall through the cracks.
After seeing the impact even just basic reputation monitoring can have for local business owners, our team at Local 360 Media now offers a free reputation monitoring tool to our customers. Receive notices in real time so as to avoid wasting precious spare moments of the day.
Reputation monitoring can do wonders for business owners to respond quicker to new reviews. However, it’s not the most complete solution out there.
Comprehensive Reputation Management
For a more comprehensive solution, we also offer paid reputation management. This solution gives you access to an online dashboard where you can see and respond to your reviews posted on any review sites within a single platform. Get the same instant notifications with reputation monitoring, along with the convenient tools and resources you need for complete control of your online reputation.
Some of those tools include easy-to-use and editable review response templates. Send a personalized response to reviewers in just a few minutes time. Create and send review requests to customers within the platform as well. More reviews are only one click away as you streamline this process of requesting reviews for yourself and for your customers. The reputation management platform also gives you the chance to set up new social accounts on other review sites to expand your presence even further!
Take Control of Your Online Reputation
Managing online reviews is all too important for businesses in today’s market, but that doesn’t mean it has to be impossible. With solutions like reputation monitoring and reputation management, you can keep track of reviews without wasting time and respond to reviewers personally in less time than ever before.
For other tips and ideas on how to manage reviews simply across platforms, talk to the experts at Local 360 Media. Contact us today to learn more about these and other solutions!