5 Reasons Small Businesses Should do PPC Marketing
There are a number of effective tools and strategies that can be used to attract website visitors and increase brand awareness for small businesses, but there are a few methods that typically work better than all the rest. One of those methods is called pay-per-click marketing, or PPC as it is often referred to in the industry. PPC marketing can quickly improve the traffic coming to your website, improve your brand visibility and awareness, and convert website visitors into lifetime customers. Below we’ve listed 5 additional reasons why every small business owner should be using PPC marketing as a part of their complete marketing strategy.
Fast Results
Unlike seo and social media marketing, PPC shows immediate results. When you’re running an seo campaign you typically have to wait 3-9 months before any of your target keywords hit page 1 of Google, but PPC shortens the timeframe significantly. When you bid for a keyword in a PPC campaign you can see that keyword hit the first position within a matter of days, which immediately makes it easy for online users to see your website and click on it when conducting a search. Even if you’re in the second or third position of the serps (search results), you’ll still gain a lot of visibility and impressions (number of times a potential customer sees your website listing in the search engine). If you want immediate traffic to your website without enduring the long wait of seo and the complexity of social marketing and blogging, PPC marketing is your best option. If you want to compete with other businesses, you need quick results.
Broad Reach
There is no limit to the number of customers you can reach with PPC marketing. In reality, your reach will go as far as your budget takes you. Before you begin you need to decide which customer groups are most important for you to target in the campaign and then research the volume and average cost for keywords that will cater to those groups. If you can put together a competitive bid and create exceptional ad copy there is a great chance Google will rank your site well for that particular keyword—bringing in hordes of traffic as a result. Instead of creating content for a billion different keywords on your website, you can create a short ad message for each keyword in your PPC marketing campaign and reach just as many customers in a shorter amount of time.
A/B Testing Capabilities
If one of your marketing goals is to run an effective seo campaign for select keywords, PPC marketing can be a great way to test out keywords and see if full-site optimization will actually prove effective. If a keyword doesn’t get a lot of traction in your PPC campaign, it’s highly likely it won’t perform well in an seo campaign either. In addition to testing keywords, you can also test out the effectiveness of various landing pages and get a feel for how website visitors respond to different designs, texts and structures. Learning about how customers respond to your pages can give you clear guidance on the direction you need to go to increase conversions.
Cost-Effective
Though seo and social media marketing can technically be done for free, PPC marketing is another extremely cost-effective marketing method. If you spend your money on traditional advertising like radio and television you could end up spending a fortune, but in PPC, YOU control the budget. You’re in charge of how much you’re willing to bid for a keyword and you’ll know exactly how much you’re required to pay for each click. If you’re not comfortable spending thousands of dollars on paid search, simply cut back the budget.
Visible Results
Engaging in PPC marketing may lead to better ROI, but it’s also very easy to track. You can quickly scan how many visitors are clicking on your landing pages by setting up a Google Analytics account for your website and looking at paid traffic, or you could use a free link customization tool like Bitly to measure visits. Experts also recommend setting up a tracking number for your landing pages so you can see where calls are coming from.
Conclusion
There are various ways to go about doing effective marketing, but PPC is a clear winner. Opt into a PPC marketing campaign if you’d like quick results, broad reach, testing capabilities, cost-effective and visible results. If doing your own PPC marketing seems too overwhelming, you can always trust the responsibility to a Utah ppc management company. Our company, Local 360 Media, specializes in making Utah ppc management easy and affordable for all types of small and medium-sized businesses. If you’re looking for a Utah ppc management company to handle your ppc campaign, contact Local 360 Media today!
